[Branding Guidelines]

In a team with two other designers, I was tasked with making a branding guidelines book for the client. I was in charge of designing the book, specifically the grid and layout.


Brainstorming


Color Exploration

Color Exploration had group input but was mostly ideated and polished by one of the designers in my group. 





Type Exploration

Type was explored by all but refined by another designer in my group.



[Layout Exploration]

 Creating the grid

Using original vectors from one of the designers in my group, I created a custom grid for the Columbia Center's branding guidelines book. 




Completed Brand Guidelines Book