[Client Meeting]


To better understand the Columbia Center and its values, I conducted preliminary research and held multiple client meetings throughout the project, the following notes capturing insights gathered before and after our preliminary discussions.


[The Problem]


Despite being a well-known landmark in Columbia-Tusculum, the Columbia Center lacks broader recognition. While it regularly hosts community events, many outside the nonprofit world are unaware it exists, with most rentals coming through word of mouth. To grow its reach and increase rental revenue, the center needs a strong brand identity that attracts new businesses and organizations.